Greeting of establishment
To manage an animation production company had been my long-time dream.
There are many elements necessary for a videogame publisher to promote and stimulate their titles.
Animation is one of the ways to do that.
However, in the current state of the industry, it is very difficult to secure a production line to create animated promotional videos, even if their lengths total to only about 15 seconds. It is incredibly difficult to produce an animated PV at the exact timing we want them to be released. That is why we decided that the best thing to do is to create our own production company to effectively promote our content.
Yostar is also a surrogate publisher for Chinese and Korean games. When we release information not yet released in Japan, Social media allows for that information to reach the Japanese audience. However, that information lacks sincerity. Therefore, we believe that creating media for the world through the Japanese audience shows our dedication and care as a publisher.
We would like to continue creating promotional content like Arknights, but in order to continue our challenge, we are also planning on creating an animated adaptation of Azur Lane: Bisoku Zenshin!, and many other opportunities that may follow afterwards.
株式会社Yostar / 株式会社Yostar Pictures
Yostar Co., Ltd. / Yostar Pictures Co., Ltd.
President and Chief Executive Officer